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How Marlboro Sold an Identity, Not a Cigarette In 1954, Marlboro was a struggling cigarette brand with just 0.25% market share. Most people saw it as a women's cigarette. Then Leo Burnett Making the Marlboro Man Marlboro Red: the original vs the take, or how to spot a fake CigsSpot Marlboro Man's Unlikely Predecessor Was the Marlboro Woman in Ads Business Insider Did the Company That Makes Marlboros Announce They Intend to Stop Producing Cigarettes? Cigarette brands from the 1960s USA

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