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Next-Gen Products: The global market for heat-not-burn devices, e-cigarettes and oral nicotine pouches continues to expand

In the years which followed, Reynolds campaigned in many states in favor of early smoking bans, and advocated for laws limiting youth access to cigarettes, for state and national tobacco tax increases, and for using some of the new tobacco revenues to fund smoking prevention and cessation campaigns

For example, in response to the anticipated argument that their advertisements target children, the company's response includes arguments that claim their advertisements are targeted towards adults by using adult models, and that advertisements lack the power to influence what people will actually purchase

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