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Neuhaus Jessamyn - Housework And Housewives In American Advertising Married To The Mop - Paperback DANGERBIRD RECORDS Trying to avoid sugar inBinding: Paperback Description: An analysis of how since the end of te 19th century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework illustrating that that although Second Wave feminism successfully called into question the housewife stereotype homemaking has remained an American feminine ideal. Title: Housework And Housewives In American Advertising Married To The Mop