Richardson Neil - Sustainable Marketing Planning - Paperback Animal Behaviour We need kindness to become
Richardson Neil - Sustainable Marketing Planning - Paperback Animal Behaviour We need kindness to becomeBinding: Paperback Description: This book provides practical insights tools and frameworks to help readers produce tactically and strategically appropriate marketing plans. Showing how to embed sustainability in these plans students will be shown how to implement changes while being encouraged to reflect on why they are needed. The text reflects on contemporary themes that impact on sustainable marketing planning including consumer behaviour
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