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Reynolds Tobacco Co.'s latest attempt to woo smokers

Understand your target Audience Consider your target audience and design your packaging according to their taste

Some of these products are designed to last months and some claim to work on smoke odors for up to a year

They use negative electrodes and convert them into positive during discharge

Similar marketing trends were seen in California, where tobacco retailers in neighborhoods with greater proportions of Black residents were significantly more likely to advertise menthol cigarettes compared to stores in neighborhoods with the lowest proportion of Black residents, according to a 2021 study published in Tobacco Control

Publichealth institutions remain divided