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Estimating the effects of novel on-pack warnings on young adult smokers and susceptible non-smokers

We believe we market our products in a responsible manner, and in compliance with Indian regulations, Philip Morris Venkatesh said, without elaborating

The idea is that at individual scales the additional load is ignorable, but at mass scraper levels it adds up and makes scraping much more expensive

Its a massive amount of money

"The bland packs will maximise the impact of health warnings and cut out any false impression that smoking is cool." Where there's smoke there's legal fire Obviously not everyone thinks plain packaging is a great idea, with global tobacco companies throwing their not inconsiderable resources behind legal challenges

The Governments foot dragging suggests that the higher taxes were not about health, but about the money all along