ugliest color cigarette packages In 2012, the Australian government worked with researchers to find the least appealing for packaging as part of its plain packaging laws. The result was Pantone 448 C, a muddy Pantone 448 C, the world's
Pantone 448 C, the world's 'ugliest colour'. It is sometimes used for cigarette packaging, after market researchers determined that it was the least attractive colour. Effective Packaging Design: Do Dark Market Branding Restrictions Really Have an Impact? How do Brands React? Square44 Will new blank cigarette packaging reduce the number of smokers? 2017 10 04 Packaging Strategies Cigarette packaging: Can sludge like color deter smokers? CNN It's not all about looking beautiful can ugly colours affect sales? Pantone 448 C Wikipedia
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