Taylor & Francis Ltd - Sport Media And Mega - Events - Paperback WOLF RECORDS Barcode: 9781138353602

Barcode: 9781138353602

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These first three chapters form the proposal section of a study

Author(s): Smart Denise

Taylor & Francis Ltd - Sport Media And Mega - Events - Paperback WOLF RECORDS Barcode: 9781138353602Binding: Paperback Description: Bringing together many of the most influential scholars in sport and media studies this book examines the diverse ways that media influences our understanding of the world's most important sport events dubbed sports mega events. It sheds new light on how these events have been changed by the media and have in turn adapted to media to further their brand's cultural influence. Focusing on the central concept of