cigarettes marketed to women How tobacco companies hooked by “feminizing” How Big Tobacco used women's
How Big Tobacco used women's equality struggles to sell cigarettes How tobacco companies sold women a pack of lies The Cancer History Project Mass Marketing Begins img0520 Tobacco Industry targeting of women and girls CANSA The Cancer Association of South Africa CANSA The Cancer Association of South Africa In 1955, Marlboro was dying with just 1% market share, 0 growth and known as a women's cigarette. 24 months later? Sales were up 3000%. All because Leo Burnett (the ad legend You've Coughed Up Long Enough, Baby! The Center for the Study of Tobacco and Society
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