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It began in 1938 by tracking a group of Harvard sophomores to understand what leads to a happy, healthy life

But do specific individuals have a higher risk of addiction than others

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But in the end, after overcoming all obstacles and getting what he wants, the sleeper will be very pleased with himself

iQOS is part of an elaborate corporate makeover for Philip Morris, which last year rebranded its website with the slogan: Designing a smoke-free future. The cigarette giant says it has invested over $3 billion in iQOS and eventually plans to stop selling cigarettes worldwide though it resists setting a deadline