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The Marlboro Man Phenomenon: How a Cowboy Redefined Cigarette Marketing in the 1950s Brandvertising The 'Marlboro Man' has Died at 90 He Was Never Actually a Smoker Branding in Asia Come to where the ___ is" by Nancy Friedman Fritinancy Created in 1954 by advertising executive Leo Burnett for Philip Morris's Marlboro cigarettes. Originally, Marlboro was marketed as a cigarette for women with the slogan Mild as May. The Marlboro Man campaign Marlboro cigarettes name origin of the brand High Names agency Facts about the legend: Marlboro CigsSpot
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