ECRU New York Hydrating Shampoo 64oz Bleach Illuminate your hair and enjoy

Illuminate your hair and enjoy a healthy

Apply a small amount of the conditioner to wet hair after shampooing

Formulated to enhance volume and body

it nourishes and protects curls from environmental stressors

Rinse thoroughly

ECRU New York Hydrating Shampoo 64oz Bleach Illuminate your hair and enjoyDAILY, HYDRATING CURLY HAIR SHAMPOO Lightweight, ultra moisturizing lather gently cleanses, leaving curly hair shiny, bouncy and defined. WHY WE LOVE IT Curl enhancing complex restores vital moisture for healthy frizz free curly hair Perfect for frizzy, unruly, coarse, curly hair Adds sheen and protects against color fading Silicone Free, Sulfate Free, Paraben Free and Color Safe