why were menthol cigarettes marketed to black peoples For decades, Big Tobacco has engaged in targeted marketing of African Americans, who suffer high rates of tobacco-related death and disease. Menthol makes cigarette smoke less harsh (but just How menthol cigarettes became Black
How menthol cigarettes became Black Americans' preferred smoke. How the tobacco industry targeted Black Americans with menthol smokes OPB Pushing Cool: Big Tobacco, Racial Marketing and the Untold Story of the Menthol Cigarette' WHYY A U.S. federal court found that tobacco companies knew that Black and young people smoked menthol cigarettes at higher rates and adjusted their marketing strategies to reach those groups. Learn more Menthol cigarette ads targeting the Black community throughout the decades How menthol cigarette ads target Black people, women and teens
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