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Joe Camel was the cartoon mascot used by R.J. Reynolds to promote Camel cigarettes, introduced in 1987. The character was designed as a cool, sunglasses wearing camel who appeared in ads, posters Camel Cigarette Collectibles : The Early Years, 1913 1963 Antiques, Art, Vintage First Versions: Camel Reynolds, Camel cigarette maker, to buy Lorillard for $27.4 billion Newsday A Tobacco CEO Who 'Vapes' Could Alter the Industry WSJ
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