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It doesnt matter if the smoker in a particular piece is the good guy or the bad guy, both influence youngsters to smoke

She adds: "Vaping isn't risk free - but it's much less risky than smoking, which kills nearly 100,000 people a year in the UK." The figures come amid a backlash against e-cigarettes

Useful next steps Explore reusable vape options If you already smoke or vape, these guides and collections can help you compare the main reusable formats before choosing a product

This builds trust and repeat business in ecommerce

Speak with your healthcare provider or check online for options to help you quit.

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