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The brand is now synonymous with exquisite taste and exotic flavours

[35] In October 2014, Serbia drafted anti-smoking laws including the ban of menthol cigarettes

1 2 "Sweet and spicy flavours: new brands for minorities and youth"

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In 1960 the best-selling cigarette brands were: Pall Mall (king-size, plain) - 14.0% Camel (plain) - 13.9% Winston (filter) - 11.0% Lucky Strike (plain) - 8.9% Kent (filter) - 8.0% Salem (menthol) - 7.4% L & M (filter) - 5.2% Marlboro (filter) - 4.6% Viceroy (filter) - 4.5% Kool (menthol, plain) - 3.1% Chesterfield (plain) - 3.1% Chesterfield (king-size, plain) - 2.6% Source: The National Archives Federal Register of the United States, published July 1, 1964, page 8337 Pall Mall was an old brand, launched in 1899 by the UK company, Black Butler

"Origins of the American Tobacco Company." Business History Review 43.1 (1969): 5976