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We propose that screens should only display information that helps consumers use a heated tobacco product safely, rather than provide any visual appeal

Retrieved 6 May 2020

While quitting earlier in life yields more significant health benefits, quitting smoking at any age improves health

This meant that misleading data on tar and nicotine content would continue in advertising well into the latter half of the twentieth century.

Luxury cigarettes offer taste and experience, not safety benefits

To reduce the risk of youth exposure, the FDA imposed stringent marketing restrictions for digital, TV, and radio advertisements, including measures to ensure ads are carefully targeted to adults ages 21 and older and requirements for the demographics reached by the ads to be tracked and measured by the manufacturer