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From 100 people buying IQOS, 70-80 people out of the 100 who were fully staying with IQOS have completely abandoned cigarettes

Heated Tobacco Products HTPs heat tobacco instead of burning it, supposedly reducing harmful chemicals

E-cigarette use was measured by asking participants what type of device they used in the past 30-days with pictures depicted next to the question of popular devices at the time data were collected [device options included vape pens, mod or mech mod rechargeable devices, box mod devices, JUUL, other (non-JUUL) pod devices, Puff Bar, other (non-Puff Bar) disposable devices)]

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Health Warning and Regulations on Cigarette Packs While some packs include text warnings about the health risks related to smoking, others use graphic images to highlight the dangers of smoking

June 1, 1997, pp 1H,2H